Artigo Otaku | A Netflix e sua ascensão no mercado de animês

Uma notícia mexeu com o fandom dos otaku nos últimos dias: a Netflix anunciou a produção de 30 novos animês para 2018. A notícia sem dúvida é fabulosa, mas precisa ser devidamente esclarecida. NÃO! A Netflix não vai produzir 30 novos animês. A empresa tem a expectativa de ter 30 novos animês em seu catálogo, mas nem todos vão ser exclusivamente produzidos por ela.

Como já se sabe a empresa atualmente trabalha com duas frentes: investimento em produções com o selo original Netflix e a exibição exclusiva de produções em seu catálogo. É o que o maior site de streaming on-demand já vem fazendo nos últimos anos e que em 2018 já está garantido com exemplos como Knights of Zodiac: Saint Seiya (uma produção original) e Violet Evergarden (adquirido para o catálogo). Ambos anunciados desde de junho deste ano, cada um vem para o ano de forma distinta. A adaptação em 3DCG de Os Cavaleiros do Zodíaco é uma produção totalmente desenvolvida pela Netflix – assim como foi o filme Death Note (2017) – e portanto só será exibido no seu catálogo de produções. Já Violet Evergarden é uma animação da Kyoto Animation que entra em exibição no Inverno japonês do ano que vem (Janeiro, Fevereiro e Março) primeiramente na TV nipônica e em sequência no catálogo internacional da Netflix de forma exclusiva para o Ocidente.

Esses dois cenários diferentes não são exatamente novos, mas mostram o quanto a empresa vem se desenvolvendo nesse setor de mercado. A Netflix já produziu animês originais como Knights of Sidonia, Perfect Blue, Children of Ether e Castlevania. A empresa já licenciou para seu catálogo títulos como Nanatsu no Taizai (The Seven Deadly Sins), One-Punch Man, Little Wich Academia e alguns filmes de Makoto Shinkai e do Studio Ghibli.

A empresa também já licencia há algum tempo os doramas japoneses e coreanos (principalmente estes) com destaques como Minami-kun no Koibito e Descendants of the Sun, cada um deles ligado a um dos dois países asiáticos. Essa presença forte e bem trabalhada do serviço de streaming on-demand nesse segmento é a prova maior do quanto esse tipo de conteúdo é acessível por aqui e o quão necessário é ofertar meios legais para seu consumo.

É lógico que a Netflix não é a primeira a fazer isso. Catálogos mais de nicho como Crunchyroll e Funimation já tem mais tempo na oferta de conteúdo oriental para assinantes. O que muda aqui é o fato de a Netflix ser a maior representante desse mercado a nível mundial e ser também a mais popular entre as existentes nesse mesmo mercado. Por ter um público consumidor maior a Netflix acaba que disseminando esse tipo de conteúdo não só entre os otaku e dorameiros, mas para todos os demais públicos presentes entre seus assinantes. Comercialmente falando isso é mais efetivo, pois todos tem acesso a diversos tipos de conteúdos e assim, com apenas uma assinatura, dorameiros e os otaku estão livre para consumir séries norte-americanas e filmes, e na contrapartida quem não pertence a esses fandoms tem a oportunidade de fazer os primeiros contatos com a produção de mídia oriental. Sendo assim ponto para a Netflix!

 

 Knights of Zodiac: Saint Seiya e Violet Evergarden, promessas da Netflix  para 2018)

 

Antes de dar todos os loiros à empresa é preciso dizer que a Netflix embora seja mais aberta aos otaku ainda não se torna um xodó. A empresa trabalha com o modelo de disponibilização do conteúdo completo para quem gosta de maratonar. Os otaku estão mais acostumados a consumir acompanhando a exibição em solo japonês. Desta feita, Crunchyroll e Funimation continuam na frente, pois seu catálogo se atualiza com novos episódios a cada nova semana quando as animações são exibidas. A Netflix acaba sendo um recurso para quem opta por acompanhar tudo de uma vez por questão de gosto ou tempo, ou seja: mesmo entre os otaku ela não será uma unanimidade.

Isso realmente não importa! O que vale mesmo é que a Netflix despertou em definitivo para o mercado de animês e isso é bom. Seja com produções originais ou licenciamento de produções a empresa passa a ser uma investidora forte no setor (passando até mesmo a integrar comitês de produção) o que por sua vez renova e abre um leque mais amplo de investimento e concorrência para o mercado internacional de animação. Se japoneses antes temiam por uma crise no setor porque não haviam mais novos grandes investidores agora podem ficar tranquilo, pois a Netflix dá um passo mais firme junto à indústria de entretenimento oriental alimentando assim sua subsistência e ascendendo de vez para o público ocidental que consome essas mídias.

Sim, eu sei que isso não é um milagre que só ela consegue resolver e que já haviam outras envolvidas nisso, mas quando uma empresa de renome para além do mercado de nicho se dispõe a investir a possibilidade de que outras como ela comecem a se engajar se torna algo mais provável. Não é a toa que para os próximos anos a indústria cinematográfica de Hollywood vem a passos largos se apropriando dessa mesma dinâmica e investindo cada vez mais em produções de live-actions. Seja fazendo seus próprios filmes como foi Ghost in The Shell (2017) ou será com Battle Angel Alitta (Gunm) e Akira – previstos para 2018 e 2019 respectivamente -, ou ainda investindo de forma indireta lá no Japão como já faz a Warner Bros. há algum coproduzindo e distribuindo filmes como Death Note (2006), Rurouni Kenshin (2012) e Full Metal Alchemist (para novembro de 2017).

Até a próxima e… Sayonara!

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