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Instagram anuncia sticker de enquete e novas ferramentas

Novidades já estão disponíveis para Android e iOS.

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A rede social de fotos e vídeos do Facebook, o Instagram, divulgou que agora é possível fazer enquetes nos Stories. A novidade foi anunciada nesta terça-feira (3).

Para acionar a novidade, basta abrir a janela de stickers e tocar em “Enquete”. Logo após o usuário poderá escrever o texto e ditar as opções da pesquisa. Até o momento só possível escolher entre duas opções. Também será possível ver em tempo real o voto dos seguidores.

Foto: Divulgação/Instagram

O Instagram também anunciou uma nova ferramenta de seleção de cores para texto e linhas que ajudarão o usuário a centralizar o sticker. Porém, o recurso de posicionamento só está disponível para iOS.

Foto: Divulgação/Instagram

As novidades já estão disponíveis para Android e iOS.

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Lexa se une ao Instagram para lançar conteúdo sobre ferramenta

A artista aparece cantando sua nova música, “Chama Ela”, para mostrar a ferramenta ‘Música’.

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Nesta semana, os usuários do Instagram no Brasil irão visualizar entre os Stories de seus amigos e contas que seguem, o NOVO!, um Stories do Instagram que informa sobre as novidades mais divertidas da plataforma, convidando as pessoas a experimentarem as ferramentas de Música já disponíveis no Stories. Estrelado pela cantora Lexa, este é o primeiro conteúdo de NOVO! produzido no Brasil.

A artista, representada pela Som Livre e KondZilla Records, aparece cantando sua nova música, “Chama Ela”, para mostrar como as ferramentas de Música funcionam. “É muito bom ver uma artista consagrada como a Lexa participar de uma ação em uma plataforma tão relevante, convidando mais pessoas a experimentarem essa ferramenta que só fortalece cada vez mais a indústria da música” diz Konrad Dantas, fundador da KondZilla.

“Essa parceria unindo grandes marcas reflete mais uma tendência da nossa atuação. Amplificar o potencial da música na indústria do entretenimento com foco em oferecer grandes experiências para o público. É uma honra para nós ter a Lexa, com quem estamos desde o início de sua carreira, como a primeira artista brasileira a estrelar o NOVO! no Instagram”, avalia Fernanda Bas, gerente de marketing da Som Livre.

Desde junho deste ano, os usuários brasileiros podem adicionar músicas nas publicações que fazem no Stories do Instagram e Facebook. Para experimentar as ferramentas, basta abrir a câmera no Instagram ou Facebook, ou mesmo selecionar uma foto ou vídeo da sua galeria, tocar no ícone de adesivos e adicionar o adesivo de música. Após escolher a música e o trecho preferido, ainda é possível incluir Letras, recurso que exibe a letra do trecho escolhido no Stories.

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Séries

Personagens de GoT idosos são o melhor do FaceApp

É a sequência de Game of Thrones que o George R.R. Martin jamais escreverá

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Depois de treinar de graça e de forma imprudente a Inteligência Artificial de monitoramento de pessoas que o aplicativo FaceApp possui, postando fotos de nossos rostos para serem envelhecidas, agora os personagens de Game of Thrones passarem pelo mesmo tratamento.

O Instagram Kingdom of Thrones fez uma compilação com sete dos principais senhores e senhoras de Westeros envelhecidos pelo FaceApp. É a sequência de Game of Thrones que o George R.R. Martin jamais escreverá.

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Lords and ladies of Westeros in 30 years.

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É importante lembrar que ao colocar sua foto no aplicativo para ser envelhecida ou rejuvenescida, o usuário está fornecendo dados preciosos e que podem ser usados de forma maliciosa por terceiros. É divertido e perigoso, como a Guerra dos Tronos.

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Especiais

Histórias interativas e o futuro da narrativa

Imersivo e revolucionário, o novo formato pode ganhar ainda mais espaço entre os meios de comunicação.

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Foto: Divulgação/Square Enix

Consegue imaginar uma história que está inteiramente em suas mãos? Onde os desdobramentos da trama, o destino dos personagens e desfechos ficam sob sua responsabilidade?

Caso não, imaginem a seguinte situação: Após um longo dia de trabalho, você senta-se no seu confortável sofá, ao lado de seu carinhoso e folgado gato. Ligando a TV, você decide analisar o catálogo da Netflix e após 55 minutos procurando aquele filme (quem nunca?), você escolhe um sobre apocalipse de zumbis.

Após frequentes cenas de ação e suspense, chega um momento em que a protagonista do longa, Sue, corre para um estacionamento repleto de zumbis. A sua melhor amiga, que está próxima dela, de repente cai e tenta, em seguida, levantar em desespero. Portanto, ela é pega por uma das aberrações e imediatamente mordida no braço. Desesperada pelo ocorrido, Sue corre até a amiga, mas o zumbi não a larga. Com um machado em mãos, a protagonista deve decidir o que fazer para ajudá-la. Sem pensar muito, Sue encontra três saídas: fugir e deixar a sua amiga para trás; cortar o braço dela, o que pode, posteriormente, precaver a transformação e a morte da garota; ou matar o zumbi para que ambas corram e fujam, com o ferimento da mordida sendo um problema para ser resolvido posteriormente.

Estando confortáveis no sofá de casa, nós apenas esperaríamos ansiosamente pelo desfecho da cena. Mas, caso de repente, a cena fosse congelada e uma mensagem surgisse na tela pedindo para VOCÊ decidir o que fazer. O que você faria?

Uma escolha difícil, certo? Mas deveras impactante.

O que faz desta experiência tão singular é o seu fator interativo, que transforma o telespectador em uma espécie de coautor da trama. Dessa forma, ele é capaz de intervir em seus desfechos e, consequentemente, nos personagens que o integram. No caso acima, o telespectador definiria o destino da melhor amiga de Sue, de acordo com a sua decisão tomada.

Caso desconheça, uma situação similar ocorre em The Walking Dead: Season 2. Todo o peso dessa escolha é transferido para o jogador, que deve lidar com a situação rapidamente para encarar, adiante, as árduas consequências de seus atos.

O jogo The Walking Dead, da Telltale Games, é caraterizado por ser uma trama construída continuamente pelos jogadores por meio de escolhas e consequências. 

DRAMAS INTERATIVOS EM JOGOS DIGITAIS

Com o exemplo acima, é notável como os jogos são um dos meios eficazes para construírem narrativas neste formato. Aqui, a interatividade é um recurso comum entre todos os gêneros (FPS, Ação, Terror, etc), mas é manifestada com mais sofisticação naqueles que são essencialmente focados na narrativa, como os jogos de RPG e Dramas Interativos.

Nesses últimos, os jogadores possuem uma liberdade maior de intervenção sobre os desdobramentos do enredo, acontecimentos e eventos gerados em um ambiente digital. Ao contrário do cinema e da literatura, em que seus caminhos comumente se direcionam a um final único, os jogos possibilitam uma gama de possibilidades e variantes, que podem ou não divergirem em graus rasos ou elevados, como cenas, diálogos, diferentes destino de personagens secundários e finais diversificados.

As decisões dos jogos variam entre questões simples e complexas. 

Em outras palavras, a narrativa interativa trata-se um espaço navegável, na qual o jogador transita quase que livremente. Isto graças ao seu caráter não linear, que acarreta em uma gama de possibilidades e escolhas dentro dos jogos digitais, o que contribui para uma experiência rica, imersiva e, que acima de tudo, consegue integrar o espectador com a trama.

E o principal efeito desses atos é a construção de um enredo singular e exclusivo para cada um que interaja com ele.

NARRATIVAS INTERATIVAS EM OUTRAS MÍDIAS

Os jogos de drama interativo reúnem características de tudo àquilo que integram o cinema, a TV, os quadrinhos, a literatura, a música e até a conversa. Por isso são mais suscetíveis a modelarem esse formato de narrativa entre os seus produtos.

Contudo, nada impede que outros meios de comunicação invistam na interatividade para suas narrativas. A Netflix, por exemplo, já visualizou este potencial e criou as Histórias Interativas, que também oferece aos espectadores a responsabilidade sobre a trama e os seus personagens.

Apesar do programa ser destinado ao público infantil, isso não o impediu de abrir ainda mais as portas para o gênero e o surgimento de novas possibilidades de narratividade no meio televisivo.

Em Histórias Interativas acompanhamos a jornada do popular Gato de Botas. 

Após o seu lançamento, a Netflix revelou que daria continuidade nas produções deste gênero, porém, explorando, dessa vez, o público adulto.

Dito e feito.

Em outubro foi divulgado que Black Mirror, uma das séries originais da companhia, possuiria um episódio inteiramente interativo em sua quinta temporada. Segundo o jornal Independent, o diretor David Slade filmou cinco horas de cenas para que o espectador possa decidir e encarar as diferentes rotas ao longo da trama.

Isto torna a adesão deste formato ainda mais interessante para a série, visto a sua proposta em explorar as consequências de tecnologias futuras na sociedade. A narrativa interativa propriamente dita, e a manipulação do usuário envolto das tecnologias, acabam sendo pautas no episódio.

Uma sacada genial Black Mirror!

Mas as coisas não param por aí, além dos casos referentes a Netflix, a Sony anunciou a produção de Erica, um filme interativo que será lançado exclusivamente no Playlink, um dos serviços oferecidos para o Playstation 4.

Em sua trama, encontraremos a jovem de mesmo nome, que deve lidar com uma experiência traumática do passado que ainda a assombra. A sua vida fica ainda mais agitada, quando um antigo amigo da família faz contato e diz acreditar que as memórias de Erica são a chave para identificar um assassino.

Neste contexto, junto de Erica, iremos traçar a sua história, decidir as suas principais ações, em quem confiar e o que fazer com o caso em mãos. As nossas decisões irão ditar o rumo da narrativa e consequentemente o destino da protagonista.

Segundo a Sony, a intenção em prosseguir com este formato é explorar as nuances de uma performance em live-action, que será decisiva para as escolhas dos espectadores. Através delas,  será possível notar os mínimos e sutis detalhes em gestos e articulações o que nos levará a interpretação de mentiras e verdades, que podem ou não estarem sendo ditas. Assim, a atuação e a nossa percepção acima delas, será primordial para a construção da trama de Erica.

VANTAGENS E DESVANTAGENS

Apesar de sutil, é notável que há um crescente investimento nesse segmento narrativo. Aliás, as vantagens e qualidades dessa modalidade são muitas.

Nos dramas interativos, os espectadores são expostos a uma experiência mais vívida, na qual são capazes de interagir com outros personagens e até simpatizar com os mesmos. Sem contar que são suscetíveis a criarem laços com o ambiente e a própria trama do jogo. Além disso, com esses elementos imersivos, os espectadores são estimulados com uma sensação de pertencimento neste ambiente virtual, o que, consequentemente, torna a experiência narrativa mais pessoal e emotiva. Aliás, como um ser componente dessa história ele também anseia por descobrir onde as suas ações, interações e intervenções o levarão.

Por outro lado, há algumas adversidades. Na perspectiva de produção, deve-se preocupar com a criação e a gravação de diferentes cenas para cada situação; construir diálogos convincentes e condizentes para cada uma delas; e gerenciar um enredo que se desdobra em múltiplos desfechos e que, mesmo que apresente uma pluralidade de eventos, não possua furos de roteiro, ao mesmo tempo que seja capaz de exteriorizar todas as informações primordiais aos telespectadores.

Para exemplificar, o jogo de drama interativo Detroit: Become Human possui um roteiro com mais de 2 mil páginas, que necessitou de 250 atores interpretarem 513 papéis diferentes para ser contemplado. Tudo isso em cerca de 74 mil animações únicas, gravadas em 324 dias, em meio aos 4 anos de produção. (Quase nada, tsc)

Detroit: Become Human é um jogo de narrativa interativa produzido pela Quantic Dream. 

Ou seja, trata-se de um formato de produção que requer um gerenciamento e detalhamento de roteiro e produção mais cauteloso, o que consequentemente eleva os custos da produção.

São termos que pesarão na balança nas construções dessas histórias. Mas vale salientar o seu caráter inovador e revolucionário paras as mídias atuais. Aliás, é um formato que muda a forma como nós consumimos a narrativa, que sempre esteve presente na história da humanidade.

Com isso em mente, você considera que a narrativa interativa o próximo passo das histórias que nos rodeiam? Ou apenas uma alternativa para os mais famintos de uma narrativa imersiva? Já experimentou jogar ou assistir algum dos exemplos citados? Conte-nos!

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